Area of Expertises - Research

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Market Research Analytics is centered around the gathering and analysis of data from diverse sources to produce results which are then presented back to a client. They may also be asked to make recommendations based on the findings. Market research analysts are hired by public and private sector organisations, as well as by charities and not-for-profit organisations.

The details of the research carried out will vary depending on the type and size of employer, as well as the industry. Research related specialists usually specialise in quantitative or qualitative research often combining both to give comprehensive insights in their target markets. 

Typical Responsibilities: 

• Manage relationships with clients, advise and consultant on client projects/research,
• Project-manage teams, advise researchers about survey methods and design,
• Analyse the data using statistical software programs and computer models,
• Check the quality of the data collected
• Produce reports with both a short and long-term focus,
• Generate and distributing daily reports for clients,
• Brief relevant counterparts on market developments,
• Research and present bespoke findings to clients up to board-level,
• Address conferences and satisfy the research needs of stakeholders.